Learning how to use personas is key to effective UX design The user persona is a tool created by user experience designers to create empathy with the design team and stakeholders with the target user group. It’s a powerful design deliverable that connects the data from all of the research that’s been analyzed with the…
A Master’s level technology intensive project I completed a 5 week class and design challenge to address the problems those with special dietary needs have with online grocery shopping. Often those who have special diets, such as gluten-free, vegan, or those with non-Western diets struggle to find items in online grocery experiences. My challenge was…
Are there any laws of user experience in use that encourage this behavior?
To explore this question, I compiled and reviewed published and peer-reviewed journal articles related to peak-end rule research and ecommerce usability.