My path has been a winding road, from journalism to UX leader, thinker, teacher and mentor.
I’m a UX researcher and designer Leading my own Design agency.
UX Design is a natural passion for me. I’ve always been drawn to the creative side of business. In high school I enjoyed working on the student newspaper because I was able to design page layouts and imagery. Later, I moved into broadcast journalism because I enjoy telling real stories about real people.
Successful journalists focus on empathy. I took to heart every story I told and cherished every thank you from readers and viewers. UX design is a natural path because it focuses on real people and thrives on creativity.
I have a master’s degree in UX Design from the Maryland Institute College of Art.
I have bachelors degrees from the University of Texas at Austin in Broadcast Journalism and History. I started my career as a TV news producer. I spent 10 years working as a new producer in TV stations from Sherman, Texas and Houston to Nashville and back to Austin. In Austin I was a web producer, which is what sparked my move into UX Design. I took classes at ACC in web design and development and launched my first business, House on Payne Web Design.
Sr. Experience Designer & Speaker
Be dogged in your curiosity.
SpeakIng & Presentations
I personally think it’s really ironic that when I went to my first networking event I almost ran out the door when I found out I had to stand in front of the entire group and tell them who I was. Now I speak to groups large and small, and I love it.
Teacher & Mentor
I’ve graduated more than 250 students in UX Design.
I teach design thinking, user experience design, user research practices, and user interface design concepts to my students as an adjunct instructor at UT Austin through the UX bootcamps program in the McCombs School of Business. I lead my students through simulated real-world activities and projects in addition to coaching them on best practices for finding a job, portfolio basics, how to freelance, and career ready skills.
I also mentor designers through ADPList where I’ve given more than 650 minutes of time.
UX in ATX founder
I founded UX in ATX in 2019 after teaching my first bootcamp. My students asked me, “what’s next?” after they graduated, and I realized there wasn’t an active group for UX designers in Austin at the time.
We host monthly educational events and an annual conference. Learn more at uxinatx.com
I’ve been honored to have played a leadership role in multiple organizations.
Past President 2023-present
VP Govt. Relations 2018-2021
Organizer / Leader 2019-present
VP of Operations 2020-present
VP Global Services 2020-present
Past President 2020-present
Vice President 2018-2019
Board Member 2017-2021