I have strong opinions about where we as UX practitioners need to go next.
Product Design Voice
My writing is a thoughtful examination at the intersection between aesthetics and functionality. Product design isn’t just a visual endeavor — it’s a meticulous process of problem-solving and user-centric thinking. I aim to unravel the complexities inherent in this discipline, offering a comprehensive perspective that extends beyond conventional design paradigms.
It’s my hope to elevate the discourse surrounding product design, providing a resource that resonates and shapes the future of UX and experience design.
Articles & Videos
Here are some of the articles and media I’m most proud of. They include links to published articles, podcasts, and videos of events I’ve hosted or organized.
UX Frontiers conference 2023
Links to the YouTube playlist with all videos
B2B UX Design, the Problem with Personas, and More
Podcast guest with the Pragmatic Institute
Managing Stakeholders Through Understanding Human Psychology
Better handle your relationships with stakeholders with the S.C.A.R.F. model
Rethinking User Personas
The article that led to my presentation
Personas with Emotions and Behaviors are More Valuable
Podcast guest about my chapter in “97 Things Every UX Practitioner Should Know”
UX in ATX events
Recordings of UX in ATX monthly meetups
“She is an excellent instructor and provided our team with multiple real-world tools that we are using to assess and design our new site. Her teaching style is warm and friendly and she armed us with multiple resources as well. I would highly recommend her to anyone seeking guidance for website anything. She is incredibly professional and a welcome source of expertise.”
— Raquel “Rocky” Epstein
Additional articles published on various product design topics
LinkedIn article on the 12 things I wish I knew as a new designer
5 Lessons I wish I Had Learned by 25
Reflections on lessons in business and design
10 Commandments for Creatives
Standard Beagle article
Examination of Peak-End Rule Applied
Research paper on peak-end rule in Amazon.com checkout