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Hi, I’m Cindy!

I’m a Senior UX Designer and UX Strategist. This is my portfolio site where I showcase the projects I’ve worked on.

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Maximize the ROI of UX

A positive user experience ultimately means a return on investment for companies.

McKinsey has studied and watched the design practices of 300 companies over 5 years. The results of that study show that those companies with a high design index had higher revenue growth.

We must design for the way people behave, not for how we would wish for them to behave.

— Don Norman
illustration of people

Strategist. Mentor. Speaker.

Be dogged in your curiosity.

One of my passions is teaching others about how to bring design thinking to their organizations and improves products and services through a carefully-crafted user experience.

I not only teach, but I also speak to local groups, large industry conferences, and facilitate design sprints for organizations.

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Years in UX Design


Design Projects Launched


Articles written


Punches Thrown per Week

Leading by Example

Mentoring others is one of my favorite roles

As the founder and creative director of Standard Beagle Studio, I lead an amazing team of US-based designers and developers who are dedicated to designing better digital experiences for real people.

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