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Cindy Brummer

UX Designer and Strategist | Design Leader

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RX Outreach redesign

March 31, 2015

Redesign for organization that makes prescriptions affordable

Design Overview

Rx Outreach’s site was outdated and confusing. Not only were users having touble finding what they needed, but the phone calls the questions generated caused employees to lose productivity. The redesign was focused on helping users find what they need online and reduce the amount of phone calls.

Design Tools

  • User Research
  • Style Tiles
  • UX Wireframes
  • Client Iteration Sessions

Design Process

My process was simplified in order to meet the client’s budget needs.

  1. Discovery meeting with client to understand user needs
  2. Style tile design
  3. Wireframe design
  4. High-fi mockup design

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