Circlage Surgical Evaluation Platform
Health Startup UX
Circlage is a web-based platform that evaluates surgical performance using AI.
It was part of the Johns Hopkins Hexcite program, a startup incubator for clinicians and health products. The founders, Dr. Shameema Sikder and Dr. Swaroop Vedula designed the AI and specifications for how the technology would work.
I was paired with them as a design lead in the fellowship program where I helped them flesh out the strategy and direction of the technology.
Later, they chose to work with my company to fully build out the design and develop the platform.
Project Approach
Approach
Customer discovery
The founders and I first spent several weeks interviewing potential audiences. We focused on these user types:
- Residents
- Attending Physicians
Insights
- Surgeons do not always feel capable of accurately assessing their own skills.
- Surgeons who want to improve will welcome objective assessment of their skills.
- The culture of an academic training may not welcome a change to the way surgeons are currently assessed.
- Surgeons that consistently use video as an aid to improving their skills feel more confident in their abilities.
- Video is used both before surgery to help in remembering how to approach the case as well as after to assess performance and skill.
- Residents crave feedback, and appreciate consistent feedback from attendings.
- Surgeons need feedback that is actionable so they can improve.
Customer discovery interviews continued as the founders continued calling hospitals and teaching facilities to interview potential users/buyers.
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