RX Outreach redesign

UX Design

Redesign for organization that makes prescriptions affordable

Rx Outreach’s site was outdated and confusing. Not only were users having trouble finding what they needed, but the phone calls the questions generated caused employees to lose productivity.

The redesign was focused on helping users find what they need online and reduce the amount of phone calls.

See Project

Project Details

Project Approach

I worked through a consulting agency that provided the development expertise to the project.

Methodology

Approach

My process was simplified in order to meet the client’s budget needs.

Discovery meeting with client to understand user needs
Style tile design
Wireframe design
High-fi mockup design

The end client is a non-profit what helps people find prescription medication at lower prices.

The call center was often inundated with calls because most people skipped the website in their search. The cost of answering the calls was high, and the client needed the website to be easier to use.

Outcomes & Deliverables

Outcomes

The site had a simple navigation with several key elements:

Medication finder
Eligibility questionnaire
Explanation of who RX Outreach is
Donation form

I started with the style tile for this project, providing the client with options for look and feel that would enhance their logo and brand.

Wireframes

The site had complex tables and functionality despite it’s relatively small size. As I wireframed the structure of each page, I thought it was important to keep the user focused on the core page information while keeping navigation simple.

Users were diverse in age, income level, and ethnicity. Rather than try to focus on a single group, I considered how important it would be to see other humans and think of the client as a humane service that’s trying to help. I focused the hi-fi designs on being a friendly and trustworthy guide.

Impact

Reflections

screenshot of developed page for RX Outreach

example of style tile design for RX Outreach

Business Inquiries:

SALES@STANDARDBEAGLE.COM

Interested in working with me or my company? Standard Beagle is a UX agency providing UX strategy, user research, and product design.

Reach out through my business email and visit our website at standardbeagle.com.